Wednesday, February 15, 2012

Beyonce, Jay-Z Move to Trademark "Blue Ivy"

She's already a mogul, this one.

Blue Ivy, Beyonce and Jay-Z's baby's name, may soon be trademarked as well. It does have instant brand recognition, and her business-savvy folks are all over that.

Blue Ivy Carter's parents filed an application with the U.S. Patent and Trademark Office protecting the little girl's name for possible use on a future line of baby goods.

Why the rush? There was no time to waste, apparently.

Two Blue Ivy wannabe entrepreneurs already had applications shot down, and no matter how many White House visits Bey and Jay had enjoyed, they'd still have to go through the office's first-come, first-served process like everyone else.

However, a surge in applications is usual when a new name or phrase explodes into the lexicon, and because it's the office's job to sort things out, they try to anticipate trends, subsequently fast-tracking applications inspired by names in the news.

Still, one Blue Ivy earned the trademark before Beyonce was even pregnant: The Blue Ivy clothing store in Wisconsin got unknowingly lucky in early 2011.

They can be expecting a fat check in the near future.